International speaker Mr David Gottfried, Chief Executive Officer of Regenerative Ventures & Network and founder of the US Green Building Council and World Green Building Council, along with a panel of Australian experts in innovation and sustainability, the visitor economy, and global labelling and certification, addressed the following issues and topics at a conference in Sydney:
- The growing momentum around international and domestic green visitor experiences.
- Practical options on how to capitalise the development of the green visitor enconomy and benefits for business.
- Open access web tools to leverage effective green experiences and services whilst securing the social and environmental benefits.
- Applied lessons from cognitive science on selling green by aligning with consumer motivations.