Program Leader, Soil Carbon Initiative
Andrea Koch is an experienced marketer and strategist. Her career experience includes twenty years in the telecommunications and media industries, with IBM, Optus, Optus Vision and News Interactive. She spent five years consulting in strategic marketing planning, and product, service and brand development.
Andrea has completed a Masters in Sustainable Development and brings together deep experience in building businesses with today’s agenda for a sustainable approach. She now works as a key advisor to business and government to engage in the big issues of sustainable development that face society, and to drive business strategies and policies that lead to sustainable solutions. Her specific area of focus and expertise is in sustainable food and agriculture and she offers a unique perspective of this field across the scale from global to local.
Given the “soil in her DNA”, and her deep understanding of the societal transformation required for a sustainable future, Andrea is passionate about bridging the gap between farmers, consumers, business and policy makers and bringing the farming sector into a renewed place of understanding and recognition.