The press plays such an important role in US democracy that it’s often referred to as the fourth branch of government. This description rings especially true during election season, but how exactly does the media influence voter perceptions and preferences?

Washington Post National Economics Correspondent Michael Fletcher shared his thoughts on the media coverage of the world’s most high profile election. In this special event, Fletcher, a former White House Correspondent covering both the Obama and Bush presidencies, appeared in conversation with ABC’s John Barron, who has reported on US presidential campaigns for the past two decades.